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Disney+ Hotstar's Desire to Break Out of IPL's Golden Handcuffs

20 min

Disney+ Hotstar is India’s largest streaming platform, a feat that is largely owed to its prized licensing of the IPL, the cricketing tournament makes up 50% of its ad revenue. But the company is working to reduce its dependence on cricket, and with that

Disney+ Hotstar is India’s largest streaming platform, a feat that is largely owed to its prized licensing of the IPL, the cricketing tournament makes up 50% of its ad revenue. But the company is working to reduce its dependence on cricket, and with that come ambitious strategies and plans.    Story originally reported by Munsif Vengattil. Want to dive deeper into this story? Access it for free: https://the-ken.com/podcastoffer/   Hosts: Olina Banerji and Rohin Dharmakumar.   Music and editing by Sameer Rahat from Baqsa Studios. Psst share your feedback with us on [email protected]