In this episode:

Two PR campaigns that totally backfired (Burger King & Dove)

The Will & Jada Smith playbook (also known as the Taylor/Kanye dynamic)

Controlling the narrative, calculated controversy, and redemption arcs

Basecamp’s founders making “bold enemies” out of Apple and Gmail

Kim Kardashian’s rebellion in the form of the nipple bra, and “empowerment marketing”

Christine Quinn as the professional villain on Selling Sunset

How founders can use HARO to get earned media placements


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