Today, we’re joined by Nicolas Jammet, Co-Founder & Chief Concept Officer of Sweetgreen. We talk about Sweetgreen’s mission to redefine fast food, how they built a loyal customer base, and why they intentionally avoid telling people to "eat their veggies." Nicolas also shares how they approached fundraising, built strong relationships with farmers, and created a transparent supply chain.
We also get into the Sweetlife Music Festival, Sweetgreen’s commitment to regenerative farming, and how they think about menu innovation. Plus, Nicolas shares his personal food journey, what goes into creating new menu items, and whether French fries — could ever be on the menu.
Topics Discussed:
- The mission and values behind Sweetgreen
- Why they avoid telling people to "eat their veggies"
- Launching Sweetlife Music Festival
- Sweetgreen’s early days and finding investors
- Building a transparent supply chain and working with farmers
- Sweetgreen’s approach to regenerative farming
- Researching and developing new menu items
- The role of technology in Sweetgreen’s future
Sponsored By:
→ Aquatru | Get 20% OFF any AquaTru purifier! Just go to https://aquatru.com/ and enter code CLEANKITCHEN at checkout.
Timestamps:
00:00:00 - Intro: Sweetgreen’s Origin Story
00:01:25 - Redefining Fast Food
00:05:51 - Why They Avoid “Eat Your Veggies”
00:09:49 - Launching a Music Festival
00:13:09 - Starting Sweetgreen in College
00:15:21 - Pitching Investors
00:16:12 - Building Customer Loyalty
00:19:27 - Menu Transparency
00:21:17 - Supporting Regenerative Farming
00:25:25 - Inside Their Supply Chain
00:28:12 - Transforming Employee Experience
00:31:11 - Nicolas’s Food Journey
00:36:15 - Creating New Menu Items
00:39:03 - French Fries at Sweetgreen?
00:41:48 - Choosing New Locations
00:43:05 - Tech Innovations in Food
00:48:51 - Scaling Without Compromise
00:50:18 - Nicolas’s Go-To Sweetgreen Order
00:52:11 - Will Sweetgreen Ever Serve Breakfast?
Further Listening:
History of Fast Food Episode
Regenerative Farming Interview (Coming Soon)
Check Out Sweetgreen:
Find A Sweetgreen Near You
Check Out Kyle:
Instagram
YouTube
TikTok
We also get into the Sweetlife Music Festival, Sweetgreen’s commitment to regenerative farming, and how they think about menu innovation. Plus, Nicolas shares his personal food journey, what goes into creating new menu items, and whether French fries — could ever be on the menu.
Topics Discussed:
- The mission and values behind Sweetgreen
- Why they avoid telling people to "eat their veggies"
- Launching Sweetlife Music Festival
- Sweetgreen’s early days and finding investors
- Building a transparent supply chain and working with farmers
- Sweetgreen’s approach to regenerative farming
- Researching and developing new menu items
- The role of technology in Sweetgreen’s future
Sponsored By:
→ Aquatru | Get 20% OFF any AquaTru purifier! Just go to https://aquatru.com/ and enter code CLEANKITCHEN at checkout.
Timestamps:
00:00:00 - Intro: Sweetgreen’s Origin Story
00:01:25 - Redefining Fast Food
00:05:51 - Why They Avoid “Eat Your Veggies”
00:09:49 - Launching a Music Festival
00:13:09 - Starting Sweetgreen in College
00:15:21 - Pitching Investors
00:16:12 - Building Customer Loyalty
00:19:27 - Menu Transparency
00:21:17 - Supporting Regenerative Farming
00:25:25 - Inside Their Supply Chain
00:28:12 - Transforming Employee Experience
00:31:11 - Nicolas’s Food Journey
00:36:15 - Creating New Menu Items
00:39:03 - French Fries at Sweetgreen?
00:41:48 - Choosing New Locations
00:43:05 - Tech Innovations in Food
00:48:51 - Scaling Without Compromise
00:50:18 - Nicolas’s Go-To Sweetgreen Order
00:52:11 - Will Sweetgreen Ever Serve Breakfast?
Further Listening:
History of Fast Food Episode
Regenerative Farming Interview (Coming Soon)
Check Out Sweetgreen:
Find A Sweetgreen Near You
Check Out Kyle:
YouTube
TikTok