Discovering His Own Fantasy Life | Alex Cupps of Fantasy Life & The CUPPS Model

Alex Cupps Interview | Fantasy Football Unlimited Podcast

Alex Cupps is one of the newest rising voices in the fantasy football industry—and his journey is just getting started.

On this episode of the Fantasy Football Unlimited Podcast, Alex joins Kevin Murray to share his story, from his early love of sports and fantasy football to earning his master's degree in Data Science, creating the CUPPS Model, winning Peter Overzet's "So You Think You Can Tout," and joining the team at Fantasy Life.

Alex shares how fantasy football became the focus of his master's thesis at UC Riverside and eventually led to the creation of the Calculated Upside Player Prospecting System (CUPPS), a machine-learning model designed to identify NFL prospects with high fantasy football upside.

He also takes us behind the scenes of his rapid rise as a fantasy football content creator, including competing against a field of 135 applicants in "So You Think You Can Tout," winning the competition, and the unforgettable moment Matthew Berry surprised him with the news that he would be joining Fantasy Life.

Topics include:

🏈 Alex's sports background and favorite teams and athletes

🏈 How he first discovered fantasy football

🏈 His favorite fantasy leagues, players, and analysts

🎓 Earning his master's degree in Data Science at UC Riverside

📊 Making fantasy football the focus of his master's thesis

📈 Creating the CUPPS Model

📈 Using machine learning and data to evaluate NFL prospects

🎥 Data analytics vs. film evaluation

🎙️ Making the jump from fantasy player to content creator

🏆 Applying for Peter Overzet's "So You Think You Can Tout"

🏆 Competing on SYTYCT and staying authentic the entire time

🏆 Winning "So You Think You Can Tout"

🍓 Matthew Berry's surprise appearance during the finale

🚀 Joining Fantasy Life as a contributor

💡 What Alex has learned from Peter Overzet and the Fantasy Life team

🎯 Breaking into the fantasy football industry in 2026

🔥 Alex's excitement to prove himself and build his career

🐐 Rapid Fire & GOAT questions: sports, movies, music, food, travel & more

Alex's story provides a unique look at what it takes to break into the modern fantasy football industry through a combination of passion, analytics, content creation, and the willingness to put yourself out there.

The best part? His fantasy football career is just beginning.

Follow Alex at https://x.com/CuppsAnalytics

YouTube: https://www.youtube.com/@CuppsAnalytics

Visit Fantasy Life at https://www.fantasylife.com/

Subscribe to Fantasy Football Unlimited for more conversations with the analysts, creators, commissioners, entrepreneurs, and personalities who make fantasy football more than just a game.

#FantasyFootball #FantasyLife #AlexCupps #MatthewBerry #PeterOverzet #FantasyFootballPodcast #NFL #DynastyFantasyFootball

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