At the start of this year I hit a ceiling in my business, and I knew exactly how I'd broken through every ceiling before it: on grit, adrenaline and a stubborn amount of willpower. This time I didn't want to.

I've been building this business for about 10 years. I rebuilt my entire product suite a few years ago when my health wasn't doing well, and I'm genuinely proud of my clients, my team and the money I've made. I still want to grow and reach more women, and somewhere in January I realised that the next stage wasn't going to come from pushing harder. It was going to come from building a lot of boring stuff in the back end that I'd been avoiding for years.

In this Fail to Win podcast episode I talk about why your business has a set point, why quitting at the ceiling means rebuilding to that exact same ceiling, what my dad's 10 km rowing habit taught me, and the fitness race I was convinced they'd pull me out of.

If you're scaling and you recognise yourself in the messy middle of all this, my Selfmade Millionaire Mastermind is built for exactly this season. Apply here: fastforwardamy.com/applicationformeng

If you're in Belgium or the Netherlands, come to my business scaling event on Wednesday 18 November: https://imperfectevent.com

You want to grow on Instagram but don't know what to post to get more reach and followers. The Audience Challenge gives you 20 ready-to-use reels and carousel templates and the SHARE-framework so you know exactly what to post for 20 days straight. Start immediately at fastforwardamy.com/audiencechallenge

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