The iPhone production demands plenty of rare resources, but the product lifespan is often cut short because of minor deficiencies, which leads to tons of unnecessary e-waste and carbon emissions.

The Finnish company ⁠Swappie⁠ aims to give iPhones a second or third chance in the hands of consumers. After nine years of operations, it has over 700 employees and operates on 11 different markets.

So how do you scale a circular business model with the use of trust, storytelling, AI and automation? Let's find out.

This conversation took place on stage at ⁠Norrsken House⁠ in Stockholm as part of an event on circular economy.

Also make sure to check out ⁠the whitepaper⁠ that Karin refers to in the episode.

Podcast host: ⁠Christian von Essen⁠ // Learn more at ⁠hejaframtiden.se⁠ and sign up for the ⁠Swedish newsletter on Substack⁠.