We sit down with MMAC’s Dale Kooyenga to talk about the economic impact of the Milwaukee Brewers’ playoff run. Each postseason game at American Family Field is estimated to generate $3.55 million in direct spending for Milwaukee-area hotels, restaurants, retailers, transportation providers and other businesses—and as much as $5.1 million when the broader economic multiplier is included.
We’ll break down where that money is going, how Brewers success is drawing visitors from across Wisconsin, and what a deep playoff run could mean for Milwaukee’s business community and regional economy.