
Ruslan Kogan willed e-commerce empire Kogan.com into existence from his parents' garage using maxed-out credit cards and a fierce refusal to settle for a corporate 9-to-5.
In this first episode of Stress Tested, the outspoken CEO reveals why he's swapping his $800,000 salary for minimum wage in a high-stakes bet, sounds off on the long-term dangers of "w*nking from home," and explains how he copes mentally when his company's share price falls.
See what Kogan has to say about extreme resilience, the ultimate entrepreneurial edge, and why the AI revolution makes him feel like his 20-year-old business is back at a thrilling "day zero".
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