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Timestamps:0:00 Highlights0:57 Meet Alex Cooper1:46 How AI Is Changing Creative Teams7:19 What Gives Marketers an Edge With AI?12:25 Training and Incentivizing Video Editors20:10 Finding New Ads in Existing Footage22:52 Keeping Great Creators and Building Team Culture35:07 Ad Formats Working in Their Accounts39:04 AI Animations and Customer Trigger Events44:36 Finding Creators Who Tell Great Stories48:40 Building Trust With Borrowed Authority56:16 Customer Research and Finding New Angles1:03:04 Campaign Structure and Creative Testing1:08:18 Balancing Creative Volume With Int