"Coolest Thing Made in Wisconsin" Narrows

"Coolest Thing Made in Wisconsin" Narrows

Wisconsin Manufacturers and Commerce Director of Marketing and Communications Jacob Fischer talks about how the “Coolest Thing Made in Wisconsin” contest has narrowed down to a field of 4 now. What do these final four items tell us about the current technological strengths of Wisconsin’s manufacturing sector? Seeing everything from a heavy-duty mining shovel to advanced smart glass, how does this mix reflect the diversity of the state's economy? How does a high-stakes, public contest like this help attract new talent to manufacturing careers in Wisconsin? Beyond bragging rights, what kind of economic or community impact does winning this award have on the local city and its workers? How does this competition help push that number forward globally?