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The Sport Market is all about the bulls and bears of sport business. Hosted by nationally-recognized sport business commentator and marketing communications executive Tom Mayenknecht, The Sport Market goes to the dollars and cents behind the scenes to discuss the sport business stories that matter most to fans. It’s about everything from sport management and sport broadcast to sport law and sport marketing, digging deep on franchise valuations, the hottest-selling merchandise and apparel and the best stadiums and arenas in North America and around the world. Follow the money!